As working parents juggle educating and entertaining their child(ren) while trying to work from home, they are reluctantly turning to screentime for support. One way parents are dealing with an increase in their child(ren)’s streaming habits is by consistently monitoring what they’re watching and joining them when they can. In this session, we’ll look at what increased levels of CTV usage means for families and the brands trying to meaningfully reach them.
Emma Newman
Chief Revenue Officer, EMEA
PubMatic
Brenda Bisner
Chief Content Officer
Kidoodle.TV
Maxine Fox
Managing Director
Giraffe Insights
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