Rebranding an Icon: BBC Two


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34:04

Cultural Icon: In Conversation With Emilio Estefan


BBC Two’s recent rebrand – its first in 25 years – was created in collaboration by BBC Creative, Superunion and over a dozen renowned digital artists and animators around the world, including The Mill, Future Deluxe, Aardman and Mainframe. Join the BBC and Superunion to take a look behind the screen, sharing the lessons learnt from one of the most significant rebrands in the industry to date.
Michael Lean Head of Brand Strategy at the BBC and Head of Planning at BBC Creative
BBC
Stuart Radford Executive Creative Director
Superunion


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