Born Online: How Direct to Consumer brands are reshaping retail


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28:17

Building Trust and Relevance with Conscientious Consumers


They’re born online, data-led and unafraid to do things differently. Direct-to-consumer brands have reshaped the shopping status quo over the past decade and seen unprecedented growth in 2020 as people reset ingrained habits during the pandemic and look for new ways to shop. In this session, join Kate Huang, CMO at femcare brand Callaly and Tom Wallis, CMO of recipe box service Gousto, to hear how these award-winning, sustainable businesses are shaking things up in the retail sector.
Tom Wallis Chief Marketing Officer
Gousto
Sophia Haynes Director of Campaigns
IAB UK
Kate Huang Chief Marketing Officer
Callaly


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Learning Path:

The Fundamentals of Data Marketing

7 Videos, 3.25 hrs