DTC brands have emerged as the darlings of e-commerce, but many still approach two key pillars - brand awareness and revenue growth - in silos. Rain the Growth Agency has cracked the code for approaching them together through Transactional Brand Building. Bianca Reed, Rain the Growth Agency’s Vice President of Client Service, Inclusion Marketing & Valerie Kaplan, Chief Marketing Officer of Headspace, candidly discuss how a joint approach not only drives sales and generates awareness, but...

The travel industry has endured immense change, altering how we will travel far into the future. However, the travel space remains largely traditional, with legacy brands having yet to transform to satisfy the demands of the new generation of travelers. In this session, hear from Tripadvisor’s Chief Experience and Brand Officer Lindsay Nelson as she discusses the future of travel, Tripadvisor’s recent product innovations and how established brands can undergo business transformation to foster...

"New economy" advertisers from Blue Apron to Peloton have surged ahead dramatically during the pandemic, while formerly brick and mortar brands like Pier 1 have reversed course to follow the DTC trend. In this panel, we'll discuss how advertising strategies for digitally native brands work, what challenges remain, and how agencies, media, and technology partners can help DTC brands rise to the obstacles the future holds.

They’re born online, data-led and unafraid to do things differently. Direct-to-consumer brands have reshaped the shopping status quo over the past decade and seen unprecedented growth in 2020 as people reset ingrained habits during the pandemic and look for new ways to shop. In this session, join Kate Huang, CMO at femcare brand Callaly and Tom Wallis, CMO of recipe box service Gousto, to hear how these award-winning, sustainable businesses are shaking things up in the retail sector.

When digital and social made their entrée into advertising, Direct-to-Consumer brands abruptly left TV behind. However, recent industry reports have shown that DTC brands have made a seismic shift in marketing strategies once again, placing TV back on center stage. This panel will speak directly to DTC marketers and industry leaders to explore the influences behind this new approach- and its impact on campaign performance, brand value and business outcomes.

One has been at the helm of some of the industry’s biggest companies, helping to shape the most impactful technology and trends in advertising and marketing for the past 25 years. The other is one of the industry's most prominent and leading voices, a professor at NYU Stern, founder of multiple companies and a NYT and WSJ Best Selling author. Join Tim Armstrong, founder + CEO of the dtx company, and Scott Galloway, head honcho at Section4, as they discuss their new endeavors and how...

A panel of experts discuss how & why DTC brands are owning digital while also bringing back traditional methods like TV + Outdoor.

Direct to Consumer brands are all the buzz lately, but what do they do when their online growth has reached a plateau? One emerging solution is collaborating to gain larger audiences using common commerce platforms. This session will highlight how D2C brands can acquire customers faster using online and offline strategies.

Gain a better understanding of today’s holiday shopper in this session with 10-minute research presentation on the 2019 holiday spending habits of consumers. Then hear from the experts themselves as leading brand marketers discuss the impact of today’s fragmented media landscape on their marketing strategy, the consumer trends they’re keeping an eye on and how these factors have influenced their approach to this year’s holiday season.

Spurred by new technology and marketing strategies, direct-to-consumer (DTC) brands have been steadily rising, but while it may be easier than ever to start a business, it takes more to build a brand. How are the most successful DTC brands cutting through the noise and rising above? Hear from Shopify CMO, Jeff Weiser and some of the most beloved DTC brands with a big consumer following about how they established their brands and innovative marketing strategies to make an impact in today's...

Customer acquisition is the lifeblood of any company, small or large. However, over the last five years, the cost of acquiring new customers has increased by more than 50%. This new reality requires marketers to fundamentally rethink their marketing funnels. No longer can top-of-funnel lead generation activities be siloed from bottom-of-the-funnel customer conversion drivers. In this new era, the marketing funnel must be viewed holistically, and through a performance-driven lens.

In candid conversations with celebrated founders, investors, and innovators, we'll identify the core tenets of what makes the DTC approach so successful and how legacy brands can implement these strategies into their existing structure. We'll explore how established brands drive growth, innovation and loyalty through leveraging the 'direct-to-consumer' model.