Scaling DTC Brands: Simultaneously Building Brand Awareness While Driving Sales

DTC brands have emerged as the darlings of e-commerce, but many still approach two key pillars - brand awareness and revenue growth - in silos. Rain the Growth Agency has cracked the code for approaching them together through Transactional Brand Building. Bianca Reed, Rain the Growth Agency’s Vice President of Client Service, Inclusion Marketing & Valerie Kaplan, Chief Marketing Officer of Headspace, candidly discuss how a joint approach not only drives sales and generates awareness, but also builds true brand loyalists.