In today's retail environment, it may seem that only the digitally strong will survive, but online upstarts are proving physical retail is still part of a well-rounded customer experience. As they step into channels like brick and mortar and wholesale, these brands aim to deliver a holistic customer experience to their already digitally-connected following. In an ever-evolving landscape, DTC brands are reinventing the consumer journey, experimenting with customer service and retail concepts,...

Consumer marketing is undergoing a massive transformation. Upstart direct-to-consumer (DTC) brands are challenging the status quo with strategies relying heavily on digital channels to package products and experiences that resonate with consumers.