How to Transform Transactional Users into Loyal Customers: Unpacking Tripadvisor’s DTC

The travel industry has endured immense change, altering how we will travel far into the future. However, the travel space remains largely traditional, with legacy brands having yet to transform to satisfy the demands of the new generation of travelers. In this session, hear from Tripadvisor’s Chief Experience and Brand Officer Lindsay Nelson as she discusses the future of travel, Tripadvisor’s recent product innovations and how established brands can undergo business transformation to foster more meaningful experiences.