How to Transform Transactional Users into Loyal Customers: Unpacking Tripadvisor’s DTC


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25:05

The New Era of Touring & Live Music Events: Exploring Opportunities for Brands


The travel industry has endured immense change, altering how we will travel far into the future. However, the travel space remains largely traditional, with legacy brands having yet to transform to satisfy the demands of the new generation of travelers. In this session, hear from Tripadvisor’s Chief Experience and Brand Officer Lindsay Nelson as she discusses the future of travel, Tripadvisor’s recent product innovations and how established brands can undergo business transformation to foster more meaningful experiences.
Lindsay Nelson Chief Experience and Brand Officer
Tripadvisor
Ryan Barwick Media and Advertising Reporter at Morning Brew, Writer for the Marketing Brew Newsletter
Morning Brew


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