From TV to Digital- and Back: Why DTC Brands Rewrote Their Media Strategies


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25:44

Connected TV: Where we’re going & how we’re going to get there


When digital and social made their entrée into advertising, Direct-to-Consumer brands abruptly left TV behind. However, recent industry reports have shown that DTC brands have made a seismic shift in marketing strategies once again, placing TV back on center stage. This panel will speak directly to DTC marketers and industry leaders to explore the influences behind this new approach- and its impact on campaign performance, brand value and business outcomes.
Jo Kinsella EVP & Chief Revenue Officer
TVSquared
Charlie Holmes SVP, Sales
New York Interconnect
Danielle DeLauro EVP
VAB
Karen Phillips Executive Vice President, Ad Solutions
Viacom
John Lippman CEO
Book Of The Month Club


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