From TV to Digital- and Back: Why DTC Brands Rewrote Their Media Strategies

When digital and social made their entrée into advertising, Direct-to-Consumer brands abruptly left TV behind. However, recent industry reports have shown that DTC brands have made a seismic shift in marketing strategies once again, placing TV back on center stage. This panel will speak directly to DTC marketers and industry leaders to explore the influences behind this new approach- and its impact on campaign performance, brand value and business outcomes.