"New economy" advertisers from Blue Apron to Peloton have surged ahead dramatically during the pandemic, while formerly brick and mortar brands like Pier 1 have reversed course to follow the DTC trend. In this panel, we'll discuss how advertising strategies for digitally native brands work, what challenges remain, and how agencies, media, and technology partners can help DTC brands rise to the obstacles the future holds.
Brad Backenstose
Executive Director, New Economy Lead
Wavemaker
April Quinn
SVP, Group Managing Director
R/GA
Samantha Stallard
Director of Content and Customer Engagement
Winmo
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