DTC Brands Herald a New Era of Performance Marketing and Customer Acquisition

Customer acquisition is the lifeblood of any company, small or large. However, over the last five years, the cost of acquiring new customers has increased by more than 50%. This new reality requires marketers to fundamentally rethink their marketing funnels. No longer can top-of-funnel lead generation activities be siloed from bottom-of-the-funnel customer conversion drivers. In this new era, the marketing funnel must be viewed holistically, and through a performance-driven lens.