Reaching Holiday Shoppers in the Age of Digital


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27:08

Changing Consumer Behaviors: Exploring the US African & Black Diaspora


Gain a better understanding of today’s holiday shopper in this session with 10-minute research presentation on the 2019 holiday spending habits of consumers. Then hear from the experts themselves as leading brand marketers discuss the impact of today’s fragmented media landscape on their marketing strategy, the consumer trends they’re keeping an eye on and how these factors have influenced their approach to this year’s holiday season.
Dallas Lawrence Chief Communications and Brand Officer
OpenX
Joseph Leichman VP, Buyer Development
OpenX
Rich Phelan EVP, Client Partner
Essence Global
Chris Morse VP, Growth
M&C Saatchi Performance


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