A world-first study of the programmatic supply chain from advertiser to publisher. A recap of the study's key findings and an assessment of what happens next for programmatic, in UK and globally.
What are the practical lessons for advertisers, agencies, ad-tech and publishers?
Phil Smith
Director General
ISBA
Richard Reeves
Managing Director
AOP
Sam Tomlinson
Partner, Marketing & Media Assurance
PwC
Frances Hudson
Head of Digital Optimisation
The Guardian
Richard Brooke
Media Operations and Strategy Director - Europe
Unilever
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