Programmatic Supply Chain Transparency Study by ISBA / AOP / PwC: What happens next?


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27:50

CTV: The World Beyond Linear TV Advertising


A world-first study of the programmatic supply chain from advertiser to publisher. A recap of the study's key findings and an assessment of what happens next for programmatic, in UK and globally. What are the practical lessons for advertisers, agencies, ad-tech and publishers?
Phil Smith Director General
ISBA
Richard Reeves Managing Director
AOP
Sam Tomlinson Partner, Marketing & Media Assurance
PwC
Frances Hudson Head of Digital Optimisation
The Guardian
Richard Brooke Media Operations and Strategy Director - Europe
Unilever


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