Blazing a trail - the UK blueprint for global cross media measurement

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Interview With Caroline Fenner, Commercial Director At Buzzfeed

Last year ISBA announced the launch of Origin- the UK cross media measurement programme to pursue one of the first national executions of the global principles and approach for cross media audience measurement being developed by the World Federation of Advertisers (WFA). 10 months on how is the project progressing and why is it so important?
Sarah Mansfield VP Global Media Europe and Americas
Richard Halton Director