Last year ISBA announced the launch of Origin- the UK cross media measurement programme to pursue one of the first national executions of the global principles and approach for cross media audience measurement being developed by the World Federation of Advertisers (WFA). 10 months on how is the project progressing and why is it so important?
Sarah Mansfield
VP Global Media Europe and Americas
Unilever
Richard Halton
Director
Origin
Up Next:
26:33
Information Hygiene: Combatting Mis- And Dis-Information Online
30:30
The Future of Entertainment and Representation
30:01
Winning the Sale: How Brands Are Navigating New Consumer & Media Realities
Confirm Delete
You are about to delete the record, this procedure is irreversible.