AW2020




23:15

Audio is the New Social

While social platforms changed the advertising game in 2004, Audio platforms are changing it yet again in 2020. In a year where consumers were looking to connect or escape, they leaned heavily on music as their companion, and rightfully so have brands. Unlike other mediums, audio ad experiences command the listener’s full attention to drive engagement, and like social, is both flexible and nimble.
24:55

Unlocking Your Creative Community

Join Jules Lund, Founder of TRIBE, a self-serve platform allowing brands to harness the power of their creative customers as he chats with Ann Lewnes, Executive Vice President and CMO of Adobe. From Intel to Adobe, Ann has long been regarded as the poster child for marketing technology and is admired the world over as a leader using her influence for good. Previous episodes feature the most ingenious minds in marketing from Amazon, Facebook, McDonald's and Unilever. Head to...
24:55

How To Use Social To Build Your Brand During a Pandemic

The Kroger Co., one of the world’s largest retailers and agency partner 360i will share strategies for using Social platforms to tell your brand story during a pandemic. From using social listening to pivoting content strategy to using creative thinking to meet customer needs, this session will delve into key strategies for learning, pivoting, and adapting your approach to Social during these fast-changing times.
19:50

COVID + the CREATOR ECONOMY

How has the creator economy been impacted by the global pandemic, Rojas leads a conversation with a top tier creator about the state of the world and how it's shifted content creation, branded partnerships, and collaboration.
21:22

Leading A Modern Media Company

Leading a modern media company: The Information’s Jessica Toonkel in conversation with Vox Media’s CEO Jim Bankoff Audiences are craving new and diverse content, and are consuming it in a myriad of ways, all while the world around us is changing rapidly: through a pandemic, racial justice protests, and a presidential election that will forever change the way that we think, how we behave, and how we engage with storytelling.
25:44

FOX News Media: News in the COVID Era

If marketers thought the news cycle was non-stop before now, 2020 accelerated quickly with diverse and multi-dimensional stories spanning the global pandemic, business, jobs and the economy, social equity and the Presidential election. In this module, you’ll hear from Jeff Collins, EVP of Advertising Sales, as well as FOX News Channel and FOX Business journalists, anchors and hosts who share their experiences in the year everything changed.
19:53

How to Maintain an Authentic Brand Voice in a Changing Digital World

Dating app OkCupid powered into 2020 with a thought-provoking digital and OOH campaign that prompted users to ask themselves ‘what really matters?’ when choosing a date. By partnering with creative agency Mekanism, OkCupid harnessed the power of a turbulent political climate and didn’t shy away from incorporating the questions that matter into the campaign - whether it was about pro-choice vs. pro-life, or being a party-line voter.
24:23

Donny Deutsch: The Influence of Media in an Election Year

As we approach one of the most divisive elections our country has ever experienced, the role and responsibility of the press is greater than ever. In this conversation, political analyst Donny Deutsch takes a candid, unflinching look at the current political landscape and how voter opinions are influenced by what they see and hear in the news. He will discuss the perception of media in the age of fake news, the responsibility of the press in an election year defined by its political divide,...
24:54

Brand America

Harris Diamond, Global Chairman and CEO of McCann and Richard Edelman, CEO, Edelman, discuss the current and future state of Brand America and American brands.
12:01

Great Minds: Pinterest + Marie Kondo

We’re spending more time than ever at home and online – so finding joy in these places is essential. Join Pinterest CMO Andréa Mallard and tidying expert Marie Kondo as they share how to get inspired through the simple act of organizing life at home and online.
27:42

Dynamic by Default - The Workshop

Following our talk ‘Dynamic by Default’, this experiential workshop will showcase the power of personalisation through a live demo build of an audio and video ad, exploring the latest in dynamic, data-driven creativity.
29:50

How to Build a Successful Challenger Brand

Tom Broughton, founder of the modern spectacle maker Cubitts, tells you what he's learnt in his six years of growing a challenger brand. A business born around Broughton's kitchen table in King's Cross, the brand has gone from DTC start up to bricks and mortar success story, with ten UK stores and a global audience that has led to pop ups in Tokyo and New York. This five-point instructional workshop will cover the lessons learned, and how you can apply them to your own business.
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