While social platforms changed the advertising game in 2004, Audio platforms are changing it yet again in 2020. In a year where consumers were looking to connect or escape, they leaned heavily on music as their companion, and rightfully so have brands. Unlike other mediums, audio ad experiences command the listener’s full attention to drive engagement, and like social, is both flexible and nimble.
Studio Resonate, Pandora Media
Sr Dir Media Analytics & CRM