Audio is the New Social

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Mastering Branding: Insights from Seasoned Entrepreneur Jarrod Guy Randolph

While social platforms changed the advertising game in 2004, Audio platforms are changing it yet again in 2020. In a year where consumers were looking to connect or escape, they leaned heavily on music as their companion, and rightfully so have brands. Unlike other mediums, audio ad experiences command the listener’s full attention to drive engagement, and like social, is both flexible and nimble.
Chelsea Campbell Creative Director
Studio Resonate, Pandora Media
James Clarke Sr Dir Media Analytics & CRM

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