While the whole world is wondering what’s next, there is one community that has always kept the future on their minds. We call them the Snapchat Generation. Join us for a fascinating panel discussion where Lauryl Schraedly, Head of Global Consumer Insights at Snap Inc., will introduce you to three Gen Zers that are shaping the world in amazing new ways.
More marketers are looking to reach audiences beyond linear, OTT, digital and other video channels by leveraging video screens in public and private spaces. In this session, you'll hear from media and agency executives about how OOH video can drive massive audience engagement and key performance KPIs as part of a brands overall video strategies.
The role of the Chief Marketing Officer is more difficult than ever: “business as usual” is no longer an option and the future is clouded by uncertainty. Although no one could have predicted the pandemic, some marketing leaders report feeling better prepared for the road to recovery than others.
In this session, Dentsu Americas’ Chief Strategy Officer Dirk Herbert will provide a bespoke collection of insights on the US market based on Dentsu’s proprietary 2020 global CMO survey.
Advertising as we know it is dead! It’s no surprise that consumers are expecting more from brands – but how exactly do we connect with them? Mastercard Chief Marketing and Communications Officer Raja Rajamannar will address the changes happening throughout the industry and shine a light on how marketers can connect to their communities and consumers in authentic ways that allow them to build lasting connections – through nonintrusive marketing tactics, thinking through a lens of art and...
Join Discovery Inc.’s Nancy Daniels, Chief Brand Officer – Discovery & Factual, and Kathleen Finch, Chief Lifestyle Brand Officer, for an in depth discussion on how Discovery adapted during the global pandemic to continue creating engaging, entertaining content, all from home. This session will be moderated by Michael Schneider, Senior Editor at Variety.
The world of television and advertising is evolving quickly. The largest content creators, distributors and brands are all vying for new ways to engage the next generation of viewers.
Presented by two media powerhouses: TripleLift and Advertising Week, Spotless brings you in-depth conversations with the leaders who are driving this evolution.
As President of Magnolia Network, Discovery, Inc.’s joint venture with Magnolia—the home and lifestyle brand led by Chip and Joanna Gaines—Allison Page oversees programming, development and operations for the new multiplatform media company. The linear television network and DTC app is set to launch in 2021 and recently announced a slew of original programming spanning home, food, wellness, entrepreneurialism, design, and more, including the return of Chip and Joanna Gaines’ beloved series...
For years, marketers have looked at content through the lens of consumption. With decreasing attention spans and an abundance of content online, marketers need to be thinking less about how viewers consume content and more about how they participate in content.
Gender inequality is not just a women’s issue. It is a human issue. Research proves over and over again, gender bias in messaging and storytelling of all kinds is uniformly bad for business. And even worse for society. To eliminate gender bias, we need women and men working together, side by side.
In this conversation, male leaders of the SeeHer movement share insight and actions taken on how -- in partnership -- women and men are advancing gender equality in media, marketing,...
