Join NPR CMO Michael Smith and two host from NPR’s most popular podcasts, Sam Sanders and Ramtin Arablouei, for a discussion about diversity in podcasting. Learn how creators of color are meeting today’s transformative moment of racial reckoning. Hear about overcoming historic challenges and systemic obstacles, to draw new audiences.
The COVID-19 pandemic has showed us how crucial social media marketing skills have become and as more businesses make the pivot from offline to online, they have become critical for job seekers. Join Judy Toland, Facebook’s, Vice President, Head of Scaled Solutions and Kim Caldbeck, Coursera's Chief Marketing Officer for a conversation on how marketing education can resolve this barrier and provide a pathway to employment.
As stores closed and people sheltered in place, millions of people shifted their shopping habits online. Retailers have had to respond to new consumer demands, changing in-store regulations, and disruptions to their supply chain. Messaging has shifted to accommodate regional differences, and dramatically altered buying habits. For example, people are less brand loyal, are purchasing new and different goods for new hobbies, living and work arrangements, and brands that relied on tourists...
Carat, Publicis-Poke, Magnite (formerly known as Rubicon) and Frameplay discuss strategies to reach video gamers, and the big opportunity is well beyond eSports. What innovation is here now to connect with gamers while they are playing 6 hours, 20 minutes weekly? Can you use programmatic buying approaches? What creative should be used? What measurement is needed? All of these questions and more will be answered by top video game advertising and programmatic experts.
What happens when an MVP moves on? When ardent fans feel you’ve lost touch with the city you call home? Or when home is a new address? Traditionally, professional sports franchises focus marketing budget on ticket sales. But when talent can be quickly traded or win/loss records fluctuate wildly, there’s value in building a brand that transcends the transactional. Marketing leaders at the Cleveland Cavaliers, Philadelphia Eagles and New York Islanders discuss moving past a pure sales focus and...
Live sports are back, and fans are more excited than ever. Lockdown has given us a glimpse into the future of sports, as leagues and broadcasters reimagine their products as digital experiences. The passion and energy of the stadium is now surging online, and fans are turning to Twitter to be part of the action in real-time. Hear from The NFL about how lockdown has impacted their business, and from official partner Anheuser-Busch, who is doubling down on Twitter to drive engagement with...
Live sports content has never been more in demand. In an evolving media world of platform expansion and shifting viewer patterns, premium sports continues to deliver massive live audiences and offer opportunities for advertisers and brands to engage with fans across multiple experiences. FOX Sports Content Studio is a one-stop resource that works with marketers and advertisers to translate their business objectives and insights to develop and execute breakthrough creative ideas that drive...
Watch parties are the new world premiere, the new “movie night”, the new way people are connecting around entertainment, as most entertainment experiences have become HOME entertainment. Learn how brands are using Twitter Watch Parties to event-ize their launches and create a unique shared experience that is best enjoyed right from the couch... bed… floor…or wherever! You’ll walk away with a new tool that could be the perfect way for your next big launch to break through.
FOX is proudly ad supported, offering partners a full suite of engagement opportunities depending on their intended goals – from the bold reach of broadcast, the targeted reach of digital & OTT, the advanced audience targeting of Tubi, and focused audience & genre targeting.
To maximize ad effectiveness, FOX delivers a powerful collection of portfolio-based data & targeting tools to help brands maximize the effectiveness of their ad dollars while delivering increased measurement &...
With the number of worldwide video viewers projected to reach 2.72 billion in 2023, understanding how mobile video fits into consumers’ lives is more important than ever. Snapchat has pioneered new forms of mobile storytelling and made Discover a news and entertainment destination for hundreds of millions of Snapchatters. Hear from Snap, the National Research Group, and Agency leaders as they discuss how Gen Z and Millennials are engaging with this rising form of entertainment.
All eyes are on the United States as the 2020 presidential election reaches its conclusion. In an election season like none other before it, against the backdrop of a pandemic that has forced rapid innovations in nearly every aspect of daily life, what lasting lessons can be learned, and how have voters and consumers been changed? Join MDC Partners Chairman and CEO Mark Penn for a wide-ranging discussion of the dominant forces shaping the intersection of politics, marketing, and media.
Cancel culture has taken over every facet of the online experience. We are at a moment when the conversation and the arc of the narrative supersede everything else.
Creating models that make sense of the world, capable of translating social acumen and people’s values can give any company and organization some leverage. Not only to advance business objectives but also to avoid pitfalls whenever the management team decides to move forward and create a statement that resonates in societal...
