The Future of In-Game Advertising. Hint: It's Bigger Than eSports

Carat, Publicis-Poke, Magnite (formerly known as Rubicon) and Frameplay discuss strategies to reach video gamers, and the big opportunity is well beyond eSports. What innovation is here now to connect with gamers while they are playing 6 hours, 20 minutes weekly? Can you use programmatic buying approaches? What creative should be used? What measurement is needed? All of these questions and more will be answered by top video game advertising and programmatic experts.