What happens when an MVP moves on? When ardent fans feel you’ve lost touch with the city you call home? Or when home is a new address? Traditionally, professional sports franchises focus marketing budget on ticket sales. But when talent can be quickly traded or win/loss records fluctuate wildly, there’s value in building a brand that transcends the transactional. Marketing leaders at the Cleveland Cavaliers, Philadelphia Eagles and New York Islanders discuss moving past a pure sales focus and building brands fans love.
Renienne b Simmons
Group Account Director
160over90
Tracy Marek
Chief Marketing Officer
Cleveland Cavaliers
Tom Pistore
President, UBS Arena Commercial Business Operations – Home of the New York Islanders Hockey Club
UBS Arena and New York Islanders
Jen Kavanagh
Senior Vice President, Media and Marketing
Philadelphia Eagles
