Ampersand has been hyper-focused on building advanced measurement solutions that fit the individual needs of both local and national clients. Here, we’ll present case studies that demonstrate progress made in insights on both optimal reach efficiency for local using broadcast data, and Incremental Reach opportunities for National using more robust viewership insights.
Justin Rosen
VP, Data and Research
Ampersand
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Learning Path:
The Fundamentals of Insight
5 Videos, 2 hrs
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