Advertising in 2030

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Loudly Calling “Bullshit” on Brand Wokeness/Brokeness

What will advertising look like in 2030? Will advertising even exist? With far less certainty into how brands will communicate with their consumers moving forward, and our industry being more reactive as a result, Essence embarked on an extensive global study to find out what the next decade of our ecosystem will look like. In this session, Tim Irwin, Essence’s CEO, EMEA and Ali Reed, Managing Director, UK will reveal the results from our ambitious forward look and discuss what influence Covid-19 will play.
Tim Irwin CEO, EMEA
Ali Reed Managing Director, EMEA