Mastering Addressability in a CTV-first World

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Embracing Euphoria: What Coming Out of COVID Looks Like For Global CPG Brands

CTV is redefining what it means to watch TV and programmers and advertisers need to establish new, effective methods for reaching viewers with precision and accuracy. Targeting on CTV requires a different approach than for traditional broadcast TV. With ad spend on OTT growing exponentially, data partners getting in the game, and CTV maturing, addressable targeting is entering the space in a big way. Join Magnite, along with Ampersand, LiveRamp, and DISH Media, for a discussion around addressability in a CTV-first world.
Adam Lowy Head of North American Demand Sales and Strategy
Marion Hargett SVP, Agency Partnerships and National Sales
Jay Prasad Chief Strategy Officer, LiveRamp TV
Dave Antonelli Director of Sling TV Ad Strategy and Revenue
DISH Media

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