CTV is redefining what it means to watch TV and programmers and advertisers need to establish new, effective methods for reaching viewers with precision and accuracy. Targeting on CTV requires a different approach than for traditional broadcast TV. With ad spend on OTT growing exponentially, data partners getting in the game, and CTV maturing, addressable targeting is entering the space in a big way. Join Magnite, along with Ampersand, LiveRamp, and DISH Media, for a discussion around addressability in a CTV-first world.
Adam Lowy
Head of North American Demand Sales and Strategy
Magnite
Marion Hargett
SVP, Agency Partnerships and National Sales
Ampersand
Jay Prasad
Chief Strategy Officer, LiveRamp TV
LiveRamp
Dave Antonelli
Director of Sling TV Ad Strategy and Revenue
DISH Media
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