How has the US CTV landscape evolved in the shadow of COVID-19?

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How the Rise of Streaming, AVOD, and Programmatic Changed TV-Buying For Marketers

Video advertising platform, Unruly, surveyed 1,800+ US consumers in July 2020 to investigate consumer attitudes and consumption habits around connected TV (CTV) during the COVID-19 pandemic. Through our survey, we have found that the US consumers’ pivot to CTV is an opportunity for brands to reach audiences at scale in a highly targeted, personalized way that has, until now, not been possible. Join Unruly’s VP of Insights & Solutions, US, Terence Scroope, to learn more about our key US CTV research.
Terence Scroope VP Insights & Solutions, US

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