The Keys to Going Big on Tentpoles when the Lights Go Out

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Do I Have Your Attention? Navigating Entertainment Marketing in an Era of Content Abundance

With sports in limbo, TV premieres on hold, and live events delayed, it's a jump ball for consumer attention that can bounce in any direction. Hear how Rocket Mortgage replaced traditional sponsorship and experiences with streaming-first tentpole events to engage fans and drive business outcomes.
Alison Levin VP Ad Sales & Strategy
Casey Hurbis Chief Marketing Officer
Rocket Mortgage

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