The ESPN Brand in the Age of COVID-19

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Cultural Icon: In Conversation With Emilio Estefan

Shortly after turning 40 years old ESPN understood that fandom had evolved a lot since 1979 in terms of media, culture and fan identity. Connecting with fans on a more emotional level was key. Learn how the airing of "The Last Dance," in conjunction with the campaign, "There's No Place Like Sports, "enabled ESPN to grow their audience and deepen customer experience through storytelling and trust.
Seth Ader VP, Marketing
Paul Donato Chief Research Officer
Flora Kelly Senior Director, Strategic and Brand Insights