Shortly after turning 40 years old ESPN understood that fandom had evolved a lot since 1979 in terms of media, culture and fan identity. Connecting with fans on a more emotional level was key. Learn how the airing of "The Last Dance," in conjunction with the campaign, "There's No Place Like Sports, "enabled ESPN to grow their audience and deepen customer experience through storytelling and trust.
Chief Research Officer
Senior Director, Strategic and Brand Insights