Performance Marketing Goes Primetime


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27:25

How the Rise of Streaming, AVOD, and Programmatic Changed TV-Buying For Marketers


Everyone knows that TV is for building demand and retail media is for activating sales. So, what happens when the largest U.S. grocery retailer shares data science with the largest OTT streaming service? Two unlikely companions – Kroger and Roku - have created a powerful new way for CPG brands to target the households most likely to buy. Discover the new partnership which combines the best of brand marketing and performance marketing. Learn how CPG brands are using streaming TV to both boost demand – and produce measurable sales in stores.
Julian Mintz Head of West and Central Sales
Roku
Lindsay Pullins Director, Media Product Strategy & Innovation
Kroger Precision Marketing


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