From the impending death of the third-party cookie to the uptick in privacy regulations to the changes in consumer behavior caused by the global pandemic, marketers today are being forced to adapt to an increasingly challenging environment.
In this session, Craig Dempster will discuss how brands can embrace change and create opportunity by adopting a new paradigm, best represented by the equation: data transformation + digital transformation = customer experience transformation, where:
Craig Dempster
Global CEO
Merkle
