Events: Europe 2021 | Calendar / Advertising Week

9:00 ^AM

VIP Breakfast with Evening Standard: London Rising

The Forum

At a pivotal moment in the capital’s history the Evening Standard is passionate about leading our city out of the pandemic to rise again through our platforms. Join a panel of esteemed guests as they discuss building a positive economic outlook for London’s essential industries and the learnings from the most challenging period in our lifetime.

“The core mission at the heart of the Evening Standard is campaigning for Londoners, the city and the businesses and creativity that operate here… If London needs us - we fight hard.” - Emily Sheffield - Editor

Charlotte Ross Publisher, Evening Standard

David Ellis Editor of The Reveller, Evening Standard

Jim Armitage City Editor, Evening Standard

Nancy Durrant Arts Editor, Evening Standard

Charlotte Ross

David Ellis

9:30 ^AM

Great Minds Morning Debate: This House Believes Every Ad Should Be a Green Ad

The Amazon Advertising Studio

The Climate Emergency is the biggest challenge we will face in our lifetimes, dwarfing the current Covid-19 crisis. Action is needed now to change the impact we are all having on the planet. Six months from COP26, how can UK advertising support the ambitions of Ad Net Zero to reduce the industry’s carbon output to real net zero by 2030? Should every ad be a green ad?

Frith Hofmeester Strategy Director, PHD Media

Garrett O'Reilly Managing Director, Hearts & Science

Andrew Tenzer Director of Market Insight & Brand Strategy, Reach Plc

Steve Harrison Author, Can't Sell, Won't Sell

Rachel Aldighieri Managing Director, Data & Marketing Association

Frith Hofmeester

Garrett O'Reilly

10:00 ^AM

Welcome to The Amazon Advertising Studio

The Amazon Advertising Studio

Live from The Amazon Advertising Studio, Zach Johnson, Director of Global Verticals and International Advertising at Amazon Advertising introduces The Studio stage at Advertising Week Europe 2021

Zach Johnson Director, Global Verticals and International Advertising, Amazon Advertising

Zach Johnson

10:00 ^AM

AdTech & Automation The New Life of the Living Room

The Tech Lab

Covid put the big screen back at the center of the living room. Since the pandemic began, television has extended its purpose far beyond its linear broadcast heritage to become a connected device for streaming content from a wide range of places and platforms. The advertising options enabled by the development of extended television around the world provide real opportunities for international advertisers.

Daniel Bischoff CMOO, RTL/Adconnect

Daniel Bischoff

10:00 ^AM

CTV & Streaming presented by Roku How the Rise of Streaming, AVOD, and Programmatic Changed TV-Buying For Marketers

The Creative Showcase

The rise of streaming, and in particular AVOD, has changed the playing field as TV ad inventory is now available from various platforms and channels. Today the most powerful branding medium is more accessible than ever, including to smaller brands. With first party data, precise targeting and measurement, marketers can get more control over their campaign budget. Whether you want to achieve broad reach or target specific demographics, connected TV advertising offers it all.

Mike Shaw Director, International Ad Sales , Roku

Mia Mulch Managing Director, OMG Programmatic, Omnicom Media Group UK

Kate Bulkley Journalist and Media Commentator

Mike Shaw

Mia Mulch

10:10 ^AM

The Future of Shopping, with Tim Woollias, Pinterest

The Amazon Advertising Studio

We know shopping – and the future of ecommerce – is more than searching for a singular product and not as simple as just blending bricks and mortar and online. At Pinterest we’re focused on making that experience as inspirational as possible just like flipping through the pages of a favourite catalogue or walking through the aisles of a store that feels handpicked. We’re building a place to shop online, not just buy. Join Tim Woollias, Head of Retail at Pinterest as he discusses the future of shopping.

Tim Woollias Head of Industry - Retail, Tech, Telco, FinServ and Government, Pinterest

Tim Woollias

10:20 ^AM

The Future of Britain, with Denise Turner, Newsworks

The Amazon Advertising Studio

Insight director Denise Turner will share the highlights of Newsworks’ latest state-of-the-nation research, “Come Together”. The study shows that the majority of people in the UK are feeling “cautiously optimistic” about the future as we emerge from a tumultuous period. But there are also complex contradictions at play concerning our national identity. Denise will provide a snapshot of the report and the role news brands and advertisers can help play in bringing the nation together again.

Denise Turner Insight Director, Newsworks

Denise Turner

10:30 ^AM

CNN in Conversation with Mark Read

The Amazon Advertising Studio

Join WPP CEO Mark Read in conversation with CNN International Commercial’s Tini Sevak, VP of Audiences & Data, to discuss the impact of Covid on the industry and how to build back, lessons learned from virtual collaboration and creativity, sustainability and the drive for net zero, plus the value of first party data and the importance of consumer privacy.

Mark Read CEO, WPP

Tini Sevak Vice President, Audiences & Data, CNN International Commercial

Mark Read

Tini Sevak

10:30 ^AM

AdTech & Automation The Role of an Agency in Today’s Fast-Changing Digital Media Ecosystem

The Tech Lab

Digital advertising is more complex and fragmented than ever, and brands are turning to their agencies to help them understand how they can still deliver business outcomes in this environment. In this session, hear from Seun Odeneye, MD of the UK and Ireland for Matterkind, and Emma Lacey, who oversees Buyer Development for OpenX in the EMEA region, about Matterkind’s approach to digital, the changing expectations of agencies, and how Matterkind is positioning their clients to succeed in 2022 and beyond.

Seun Odeneye MD, UK & Ireland, Matterkind

Emma Lacey Senior Director, Buyer Development , OpenX

Seun Odeneye

Emma Lacey

10:30 ^AM

CTV & Streaming presented by Roku The Power of Video

The Creative Showcase

We experience a wealth of digital video content daily - we consume more than ever across multiple devices in a fully connected world. How do you successfully capture the passion of driving experienced through digital video? Partnering with the incredibly smart team at NeuroInsight, this session will explore how the brain reacts and encodes the full audio visual experience using Hyundai as a case study.

Join Autovia and NeuroInsight as we explore how marketeers can learn to maximise the effectiveness of video alongside a range of other media touchpoints.

Holly Jordan Research Director, NeuroInsight

Seema Hope Global Customer Insight Director, Dennis Group / Autovia

Shazia Ginai CEO, NeuroInsight

Holly Jordan

Seema Hope

11:00 ^AM

AdTech & Automation Context is King and It's More Than Just the Words on the Page

The Tech Lab

“Verizon Media’s new targeting and measurement offerings are like contextual advertising on steroids” (AdWeek 14.04.21). It is estimated that by 2022, 75% of ad opportunities will be without identity, challenging the industry to look at additional cookieless solutions. In this session, Verizon Media will share their innovative, first-to-market approach to audience targeting and Next-Gen Solutions suite that leverages unique Verizon Media data signals and machine learning for ID-less targeting, helping advertisers and publishers with audience creation, buying and measurement as the identity landscape changes.

Lindsay Wiles Head of Programmatic , Verizon Media

Lindsay Wiles

11:00 ^AM

CTV & Streaming presented by Roku Cops vs Corsets: Did BBC or Netflix Win the Battle For Eyeballs?

The Creative Showcase

We invite you to join us for a game... where we challenge you to identify what lockdown media trends will stick, or twist.

In 2020, IPA’s TouchPoints collected data from GB adults pre and during lockdown. We also now have the first wave of data from TouchPoints 2021, allowing us to compare and contrast 2020 with 2021.

Join compere extraordinaire Simon Frazier, Senior Marketing and Research Manager, IPA, as we navigate the trends that stood out and those that will (or won’t) be with us for the long-term.

Simon Frazier Senior Research and Marketing Manager, IPA

Belinda Beeftink Research Director , IPA

Simon Frazier

Belinda Beeftink

11:30 ^AM

AdTech & Automation Why a Cookieless Future Isn’t Half-Baked

The Tech Lab

As the cookie crumbles marketers are looking at other solutions to ensure they're reaching the right people in the right place. The cookieless future isn't all it seems, and far from a headache it presents an opportunity to reach valuable audiences, while keeping your data integrity.

Join IAS Managing Director for EMEA Nick Morley who sits down with Tina Beuchler, Global Head of Media & Agency Operations at Nestlé, to discuss how the use of contextual targeting ensures you can reach audiences with mindset marketing.

Nick Morley Managing Director, EMEA, Integral Ad Science

Tina Beuchler Global Head of Media & Agency Operations, Nestlé

Nick Morley

Tina Beuchler

11:30 ^AM

CTV & Streaming presented by Roku Music Television Like It Was Meant to Be

The Creative Showcase

Music videos are a cultural unifier, and reach 150 million viewers globally each day. In recent years, we've followed the audience back to the living room, where massive year-over-year growth continues to rise. Please join us for a Q&A before we share a special presentation about the next phase of television -- Music Television Like It Was Meant To Be.

Ruth Mortimer Managing Director, Global Education and Development, Advertising Week

James Cornish VP, International Sales, Vevo

Chris Wright Head of Sales, Vevo

Ruth Mortimer

James Cornish

11:40 ^AM

The Future of Organisational Infrastructure, with Rob Pierre, CEO of Jellyfish

The Amazon Advertising Studio

The pandemic has laid bare the numerous inequalities that already exist in our society.
Even before the pandemic hit, Jellyfish were addressing the fundamental barriers that stop people from progressing. We sought to tackle the problem at its root and build an entirely new organisational infrastructure, fit for the future.
Rob Pierre, CEO of Jellyfish will share the key elements of the new infrastructure, the impact that it’s already having at Jellyfish and why this matters from both a people and business perspective.

Rob Pierre CEO, Jellyfish

Rob Pierre

12:00 ^PM

What Men Can Do to Be Better Allies to Women

The Amazon Advertising Studio

The Sarah Everard tragedy shocked the nation yet highlighted that most women have experienced a lack of physical and psychological safety throughout their lives. This unique panel, between feminist Paul Frampton-Calero and three successful women, provides a candid look at the everyday sexism they face. The conversation will focus on how micro-aggressions and other sexist behaviour lays the foundation for violence against women. The panel will ask what men can do to play their part and what being an “ally” really means.

Paul Frampton President, International (EMEA & APAC), Control vs Exposed

Luci Heather VP of Marketing and Sales, Sweepr

Pippa Glucklich WACL member and President 2018/19 & timeTo steerco member, WACL

Maria McDowell Founder, Lollipop mentoring

Paul Frampton

Luci Heather

12:00 ^PM

CTV & Streaming presented by Roku CTV: The World Beyond Linear TV Advertising

The Creative Showcase

CTV has been gaining huge momentum in the last year; the rise in usage with the onset of COVID-19, widespread consumer adoption, the evolution of viewing habits, all creating a plethora of advertiser opportunities.

But what does this world beyond linear TV look like for advertising? Pairing programmatic and TV advertising revolutionizes the way TV inventory is bought and managed. We discuss the realities of the CTV & programmatic world as it is right now.

Julie Selman Managing Director UK and Nordics, Magnite

Andy Jones Head of Agency Development, Samsung Ads

Katie Coteman VP, Advertising & Partnerships, Discovery

Melinda Clow Head of Programmatic Activation, Omnicom Media Group UK

Julie Selman

Andy Jones

12:00 ^PM

The Workshop Yoke: How TikTok is Democratising Social Media

The Workshop

While the influencers of Instagram are facing a huge backlash over their picture-perfect posing around hotel pools in Dubai at the height of a pandemic, over on TikTok, people with Down’s Syndrome, burns survivors and people living with autism are sharing their stories and breaking down stereotypes. This is the truly 'social' side of social media - giving the marginalised in society an amplified voice and a level playing field.

In this session, Jide Maduako, CEO of pioneering influencer marketing agency Yoke Network will be hosting an open chat show discussion with two of TikTok’s most popular TikTok influencers, Eloise Foulgadar and Ehiz Ufuah.

Eloise Foulgadar Influencer

Jidé Maduako CEO, Yoke Network

Victor Kunda Creator, TikTok

Eloise Foulgadar

Jidé Maduako

12:30 ^PM

Upstanding Citizens: How to Lead on Community, Purpose and Social Responsibility

The Amazon Advertising Studio

Steve Murrells became the Co-op Group CEO in March 2017. Since then, he has overseen the company’s growth to become the UK’s largest mutual business with more than 4.5 million members, 63,000 colleagues and a presence in every postcode in the country.

While doing so, he has still found time to be a leading and influential voice in issues that affect society. During the session Steve will talk to Suki Thompson, Founder and CEO Let’s Reset about the greater purpose of the Co-op Group. Why Marcus Rashford and the murder of George Floyd affected him deeply and made the Co-op speak out in support. We will also explore Co-op's role in the community and the role that business should generally play in society.

Beyond Steve Murrells, the business leader, Suki will chat to him about why having a purpose is important to him personally and why mental health support for everyone is vital now and in the future. The session will be a fascinating insight into one of the most high profile and influential societal leaders in business today.

Suki Thompson Founder and CEO, Let’s Reset

Steve Murrells Group CEO, Co-op Group

Suki Thompson

Steve Murrells

12:30 ^PM

AdTech & Automation Gearing Up For Dynamic: Are Your Ads Going the Extra Mile?

The Tech Lab

Featuring insights from new research on the power of personalisation, this session will showcase how a dynamic advertising approach helped challenger brand Under Armour to go the extra mile with a joint audio and video campaign.

Zoe Bruton Senior Account Manager, A Million Ads

Emma Jensen Director of Programmatic, Digitas

Zoe Bruton

Emma Jensen

12:30 ^PM

CTV & Streaming presented by Roku Why Connected TV Matters For App Marketers

The Creative Showcase

Digital video has proven itself to be one of the most resilient verticals in the advertising industry over the last 12 months, mostly driven by Connected TV (CTV). Join Isabel Ferreira and Gijsbert Pols from Adjust as they discuss the untapped potential marketers can harness by working creative CTV advertising into your app marketing strategy.

Isabel Ferreira Director of Sales for UK & Ireland, Adjust

Gijsbert Pols Lead Product Strategist, Adjust

Isabel Ferreira

Gijsbert Pols

1:00 ^PM

CTV & Streaming presented by Roku Building Brands in Culture

The Amazon Advertising Studio

It’s one thing to acknowledge that the landscape of creative advertising has drastically changed, it’s another thing to be the brand at the centre of that change. From trends to TVCs, TikTok has established itself as the modern day, cultural entertainment platform.

In this session, TikTok and VaynerMedia will uncover how they’ve built one of the biggest cultural engines of the century, capitalising on underpriced attention to demonstrate that it all “starts on TikTok.”

James Rothwell Head of Marketing, Europe, TikTok

Sarah Baumann Managing Director, VaynerMedia London

James Rothwell

Sarah Baumann

1:00 ^PM

AdTech & Automation Why Audience Addressability is One of the Biggest Opportunities in 2021

The Tech Lab

Scalable audience addressability is one of the cornerstones of success in digital advertising. Is the time for publishers and advertisers to knuckle down and define their strategy and roadmap for identifying, targeting, and engaging audiences in a compliant, brand-safe way that not only doesn’t compromise the user experience but actually enhances it. The session features a great lineup of industry leaders, from the buy-side to the sell-side who will share best practices to engage consumers in a post-cookie world.

Reference:
The Future of CTV advertising in Europe: https://pubmatic.com/reports/the-future-of-ctv-advertising-in-europe/
The present and the future of Audience Addressability: https://pubmatic.com/reports/the-present-and-the-future-of-audience-addressability/

Emma Newman CRO EMEA, PubMatic

Nick Flood Global Commercial Operations Director, Future

Sam Taylor Head of Group Commercial Marketing, Direct Line Group

Emma Newman

Nick Flood

1:30 ^PM

Driving Meaningful Change, with Baroness Oona King and June Sarpong, OBE

The Amazon Advertising Studio

VP of Diversity, Equity, and Inclusion, Onna King speaks candidly with friend, diversity expert, and award-winning author, June Sarpong OBE, about their shared mission to drive meaningful and lasting diversity, equity, and inclusion. These influential leaders will share how they’re setting the course for positive change from inside two organisations at the forefront of today’s culture through thought-provoking questions on systemic issues and practical solutions.

Baroness Oona King VP of Diversity, Equity & Inclusion , Snap Inc

June Sarpong, OBE Presenter & Author, Diversify

Baroness Oona King

June Sarpong, OBE

1:30 ^PM

AdTech & Automation Engaging with Consumers in the Cookie-Less World

The Tech Lab

The demise of third-party cookies and MAIDs has turned to be a catalyst of change for the digital advertising ecosystem. Technology companies have built different solutions to enable advertisers to reach and engage with consumers in environments where cookies and MAIDs are not available. ID5 has invited representatives from the buy-side to discuss the approaches available to advertisers to help them evaluate different solutions and build a future-proof identity strategy.

Morwenna Beales VP, Key Accounts, ID5 Technology

Marco Kloots CEO & Founder, Platform161

Liz Salway Global DCoC Lead, Digital Center of Competencies, Nestlé

Sherif Guindy SVP, Data Strategy EMEA, Essence

Morwenna Beales

Marco Kloots

1:30 ^PM

Brands & Marketers Responsible Brands in Europe: Consumers Call For Sustainable Action

The Innovation Factory

Join us for an exclusive panel discussion exploring Brands, Broadcasters and Content Production Houses’ sustainable initiatives and their consumers’ expectations.
This discussion, moderated by Jean-Baptiste Moggio, will be based on RTL AdConnect's exclusive European study on "Responsible Brands" and the testimonies of Lucy Crotty, Cultural Insight & Strategy Lead at ITV, and Jane Atkinson, SVP Global Production at Fremantle.

Jean-Baptiste Moggio Head of Marketing, RTL AdConnect

Lucy Crotty Cultural Insight & Strategy Lead , ITV

Gill Riley Marketing Director, Quorn Foods

Jane Atkinson SVP Global Production, Fremantle

Jean-Baptiste Moggio

Lucy Crotty

2:00 ^PM

Future of CTV, with Rebecca Waring, Unruly

The Amazon Advertising Studio

Often overshadowed by the COVID 19 pandemic, other factors have been in play that have significantly contributed to the growth of CTV. For TV viewers, CTV opens up new entertainment possibilities, access to forgotten genres and personalised experiences. For brands, CTV provides the opportunity to reach consumers in a TV environment with the precision of digital targeting. The question is – how will CTV change advertising strategies, what are the most innovative ways to leverage CTV and what’s on the horizon?

Rebecca Waring Global VP, Insights & Solutions, Unruly

Rebecca Waring

2:00 ^PM

Brands & Marketers The Future of Commerce

The Innovation Factory

This past year has seen sweeping shifts to how we live, work, communicate & shop. But what’s next? Which consumer behaviours will remain after Covid? How can we set up to succeed as brands & marketers in the long-term? Beth Horn, Head of Industry for Retail & Ecommerce at Facebook, will be joined by a number of leading brands to discuss the future of commerce: from discovering new opportunities of growth through the rise of Discovery Commerce, to the technologies providing experimental online shopping experiences.

Beth Horn Head of Industry for Retail & Ecommerce, Facebook

David Abrahamovitch Founder & CEO, Grind

Jennifer Roebuck Chief Customer Officer, Ted Baker

Beth Horn

David Abrahamovitch

2:10 ^PM

The Future of CX, with Pritesh Gadhia, Accenture Interactive

The Amazon Advertising Studio

The ways in which people work, shop, play, live and learn have changed dramatically because of the pandemic. The businesses that have survived, and in some cases thrived, have been those that were able to quickly and effectively pivot to serve changing needs. Uncovering and responding to unmet and even unknown needs is critical for growth. It pushes boundaries and stretches a company into new categories. It’s the only path to sustainable growth. To achieve this, organisations need to move from a focus on customer experience to business experience; a holistic approach that includes the entire workforce. This interview will explore the practices you need to put in place to evolve your organisation to operate in the business of experience. It’s time to re-build better.

Pritesh Gadhia Lead UK and Ireland, Accenture Interactive

Pritesh Gadhia

2:20 ^PM

The Future of Identity, with Lukas Fassbender, The Trade Desk

The Amazon Advertising Studio

Marketers are experiencing a unique convergence of events in time, with unprecedented pressure to prove ROI in a regulatory landscape that has been transformed by changing consumer preference, where new privacy and ad relevance challenges are emerging. Join Lukas Fassbender, General Manager of DACH at The Trade Desk, as he answers:
• What does the future of identity mean for marketeers?
• How will digital marketing evolve in response to these challenges?
• What should marketers be doing now to prepare?

Lukas Fassbender General Manager DACH, The Trade Desk

Lukas Fassbender

2:30 ^PM

Planning for Growth: A Session for all Entrepreneurs, SMEs and Freelancers

The Amazon Advertising Studio

The world has changed dramatically for everyone and none more so than those involved in growing a business. In this session, we explore why the coming months and years should give us all reason to feel optimistic and how we might take advantage of the new opportunities ahead. We explore this with a panel of entrepreneurs and business leaders. Peter Briffett, Founder Wagestream, Dr Yvonne Thompson CBE, Founder WinTrade, Chair Radio Academy, Feilim Mackle NED Chair Ardonagh Group & Exec Chairman Amigo Technology and Suki Thompson Serial Entrepreneur and Founder let’s Reset and Oystercatchers bring their wealth of experience and knowledge to help us frame what the future might hold.

Suki Thompson Founder and CEO, Let’s Reset

Dr Yvonne Thompson CBE Founder, WinTrade

Feilim Mackle NED Chair Ardonagh Group & Exec Chairman Amigo Technology

Peter Briffett Founder and CEO, Wagestream

Dr Yvonne Thompson CBE

2:30 ^PM

Brands & Marketers Be Their Next Big Idea

The Innovation Factory

Now more than ever, people are looking for inspiration. They’re looking for fresh ideas and are ready to try things, ready to buy things. They’re full of intent and actually want to hear from brands. As we start to embrace a 'back to life' spirit, we look at what this means for brands. How can we show up in a positive and relevant way and help people bring their ideas to life?

Visha Naul Director of Business Marketing, EMEA , Pinterest

Chaka Sobhani Chief Creative Officer, Leo Burnett London

Tom Roach VP Brand Planning, Jellyfish

Tony Miller VP, Digital & Growth Marketing, WW (formerly Weight Watchers)

Visha Naul

Chaka Sobhani

3:00 ^PM

Marketing Taboos

The Amazon Advertising Studio

Hear from three leaders at exciting, disruptive companies who are marketing in the sectors of periods, sexual health and death. Find out what challenges these traditionally taboo areas have presented and learn how to overcome them.

Sam Oliver VP Commercial, Farewill

Kate Huang Former Chief Marketing Officer, Callaly

Sarah Welsh Co-Founder, HANX

Jody Elphick Head of Brand and Content, Callaly

Sam Oliver

Kate Huang

3:00 ^PM

Brands & Marketers How Brands Can Evolve Beyond Purpose to Become Truly Purposeful

The Innovation Factory

The pandemic proved that power lies in a brand’s ability to act, and those that demonstrated their purpose made an impact. There’s a new focus on communities – in contrast to mass personalisation, and alongside a trend of brands moving from ‘marketing’ officers to ‘customer’ officers.

We’ve seen creativity in action - solving customer and community problems in creative ways, in a year in which brand comms moved from saying to doing.

How can brands rebuild and accelerate by becoming truly purposeful?

Simon Gregory Joint Chief Strategy Officer, BBH

Emma Botton Group Marketing Communications Director, Tesco

Simon Gregory

Emma Botton

3:00 ^PM

The Workshop How to Start an Agency From Scratch While Making a #CreativeComeback

The Workshop

The week Creative Director Tejali Shete graduated from CreativeComeback, the pandemic struck. Faced with no job prospects and a CV career gap, her creative philanthropy led to Roll Dot, now adland's hottest new start up. Interviewed by Eileen Hanna Yague, Head of Standard Scotch Whiskies at Diageo, she shares how to launch an agency based on giving back.

Eileen Hanna Head of Standard Scotch and Lifestyle Whiskies, Diageo

Tejali Shete Founder, Roll Dot Agency

Eileen Hanna

Tejali Shete

3:30 ^PM

Customer-Centric Advertising: Delivering Trust and Loyalty at Every Interaction

The Amazon Advertising Studio

Customer-centric advertising: Delivering trust and loyalty at every interaction
Today’s omni-channel landscape is complex. Advertisers need to reach the right audiences, at the right time, with the right message—all while delivering a positive experience at every touch point. The key is a customer-centric approach. Join Amazon Advertising’ s, Zach Johnson, as he shares actionable tips on how starting with the customer and working backwards can help brands create a virtuous cycle of loyalty and engagement. Samantha Reader, Marketing Director Northern Europe, Diageo will join Zach to discuss how Diageo took a customer-centric approach to drive awareness and product discoverability for their whisky brands on Amazon in Germany.

Zach Johnson Director, Global Verticals and International Advertising, Amazon Advertising

Samantha Reader Marketing Director, Northern Europe, Diageo

Samantha Reader

3:30 ^PM

Brands & Marketers Getting Personal: How 'Ace' Brands Build Strong Customer Engagement

The Innovation Factory

What does great customer engagement look like, and how does it translate into achieving business goals? Learn how a top brand exemplifies the best practices revealed in the 2021 Global Customer Engagement Review. Only 1 in 10 surveyed businesses in EMEA meet the criteria for “Ace” level performance. This session will reveal recommendations that can lead to improved customer engagement, with tangible and attributable ROI.

Dan Head CRO, Braze

Hayley Pryde Head of CRM, Domino’s Pizza Group Ltd.

David Sealey Director of Strategy and Growth, CACI

Dan Head

Hayley Pryde

3:30 ^PM

Speed Mentoring For Entrepreneurs, with Let's Reset

The Forum

Calling all entrepreneurs, founders, freelancers and hustlers!

You've got 10 minutes with some of the industry's greatest entrepreneurs, what will you ask? This Speed Mentoring session will offer you the chance to meet top founders and leading business figures and ask them your burning questions that will help inform, inspire and shape your business.

Do not miss!

Suki Thompson Founder and CEO, Let’s Reset

Alex Partridge Wellbeing Ambassador and Partnership Director, Wagestream

Daren Rubins CO-Founder, Conker

Feilim Mackle NED Chair Ardonagh Group & Exec Chairman Amigo Technology

Fiorella Massey Founding chair, Friends of the Mental health Foundation

Garry Lace Author and Content Creator

Helen Gorman Managing Partner, Let's Reset

Peter Briffett Founder and CEO, Wagestream

Yvonne Thompson Founder, WinTrade

Alex Partridge

4:00 ^PM

Brands & Marketers Future-Proofing Fashion and Beauty: Creation > Prediction

The Innovation Factory

Hosted by Virtue, this panel examines how the promise of innovation within fashion and beauty allows brands to take a stand and respond to the climate and ecological emergencies. It lets you in on how to create ideas & IPs that break the status quo by shaping a shared vision of our common future.

We’ll discuss campaigns, innovations, and insights from key figures, providing inspiration and learning – both for legacy brands working out how to make the most impact and for new players building for sustainability alike.

Maghan McDowell Senior Innovation Editor , Vogue Business

Morten Grubak ECD Northern Europe, Virtue, born from VICE

Amber Jae Slooten co-founder and creative director , The Fabricant

Ronny Mikalsen Nordic Sales Manager, Carlings

Maghan McDowell

Morten Grubak

4:00 ^PM

The Workshop The Power of TikTok For Small and Medium Businesses

The Workshop

Think TikTok is only a destination for the world's biggest brands? Think again. Join hundreds of small-medium sized businesses going viral, reaching engaged audiences and growing their sales on TikTok. In this workshop, meet experts from TikTok for Business who will outline the opportunity and share top insights for small-medium sized businesses on TikTok, introduce our self-service ads manager, measurement and powerful creative tools, and outline the easy steps for you to get started.

Hugo Lewis Founder, Only Curls

Lizzie Carter Founder, Only Curls

Luisa Richardson Brand Strategist, Europe, TikTok

Gillian Hughes Head of SMB Account Management, Europe, TikTok

Hugo Lewis

Lizzie Carter

4:00 ^PM

Back in Business: Gen Z and the Experience Economy

The Amazon Advertising Studio

Everything you need to know in a short sharp session. Re-engaging ROI as things are opening up again. Hear great insights from Vice Media and addidas. We’re be talking about what marketers should do post lockdown and for the future.
In this session Vice Media takes a glimpse into the future of the experiential economy as seen through the lens of young people by VMGs global insights & Experiential teams. You can download the white paper discussed here: The Re-emergence of the Experience Economy: Make Contact.

Becky Dillon VP of Experiential, Global, VICE Media Group

André Pinard Director of Community, Mindset & Culture Leader, adidas

Sophie Devonshire CEO, The Marketing Society

Becky Dillon

André Pinard

4:30 ^PM

The Future of the Newsroom, with Stan Pavlovsky, CEO, Shutterstock

The Amazon Advertising Studio

The pandemic upended everyone’s creative process--including in the world’s most trusted newsrooms. How do you get footage on the ground when you can’t travel? How do you share assets across teams? How do you get smarter about what you show your audience? In this fireside chat, Advertising Week will speak with Shutterstock CEO Stan Pavlovsky about the future of the newsroom, from how stories get sourced to how they are produced and shared.

Stan Pavlovsky Chief Executive Officer, Shutterstock

Stan Pavlovsky

4:30 ^PM

Brands & Marketers Embracing Euphoria: What Coming Out of COVID Looks Like For Global CPG Brands

The Innovation Factory

No one could plan for COVID, but we certainly can plan for what’s next.

As the world starts to open up again, consumers will be euphoric about getting back to doing what they love. Remember what it was like to go to a pub with colleagues after work? Or a concert or sporting event with friends? There was nothing better.

Join Richard Oppy and Rowan Chidgey at AB InBev as they discuss what’s next on the horizon for CPG brands and how creative, when done right, can be the catalyst in bringing people together.

Richard Oppy VP, Global Brands, AB InBev

Rowan Chidgey Marketing Director, Global Brands Europe, AB InBev

Richard Oppy

Rowan Chidgey

4:40 ^PM

The Future of the Workplace, with Emma Newman, CRO EMEA at PubMatic

The Amazon Advertising Studio

There are many considerations when it comes to the future of the workplace, ranging from the ethical, should employers require employees to be vaccinated, to the practical, how do employers deal with flexible working requests. There’s also the challenge of not knowing what we don’t know in today’s environment, many employers and employees are questioning what does the future workplace look like. How can businesses ensure employees work safely and productively? How can we better support staff’s welfare and foster a culture of trust and encouragement? How do we avoid unlearning all the lesson’s learned in lockdown and just revert back to the way things were?

Emma Newman CRO EMEA, PubMatic

4:50 ^PM

The Future of Audio, with Paul Keenan, Bauer

The Amazon Advertising Studio

With increasingly more listeners tuning in, using smart speakers and discovering the new roles that radio plays in their lives, Audio is on the cusp of a golden age driven by digital opportunity. Join Paul Keenan, President of Audio, Bauer Media Group, as he explores the medium’s constant innovation and reinvention, the opportunities for more control and personalisation, the new listening trends and consumer habits, and what this all means for brands and marketers

Paul Keenan President of Audio, Bauer Media Group

Paul Keenan

5:00 ^PM

Great Minds Evening Interview: Colleen DeCourcy in Conversation with John Cleese

The Amazon Advertising Studio

W+K’s Colleen DeCourcy sits down with the legendary creative mastermind, John Cleese, for a Great Minds Evening Interview.

Colleen DeCourcy President, Wieden+Kennedy

John Cleese Actor & Author

Colleen DeCourcy

John Cleese

11:50 ^AM

A Look at the Future of Work Through the Next Generation of the Workforce's Eyes

The Amazon Advertising Studio

Who are the next generation of talent and what are they looking for from work? Going beyond them ‘caring about purpose’ and ‘experiences’ to who they really are. Showing a concise snapshot and true view of this generation.

Showing how the industry needs to adapt to bring the best and brightest of this generation into the industry - with examples of who is doing it well.

Using these companies and examples to land our narrative of the future of work for you to be able to utilise in the future of your business.

Alan Bryant Strategy Partner, Livity

Mahadi Manyokole Community Manager & Researcher, Livity

Alan Bryant

Mahadi Manyokole

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Audience & Insight presented by Amazon Advertising

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Disruption & Building Back presented by Reddit

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