While the influencers of Instagram are facing a huge backlash over their picture-perfect posing around hotel pools in Dubai at the height of a pandemic, over on TikTok, people with Down’s Syndrome, burns survivors and people living with autism are sharing their stories and breaking down stereotypes. This is the truly 'social' side of social media - giving the marginalised in society an amplified voice and a level playing field.

In this session, Jide Maduako, CEO of pioneering influencer marketing agency Yoke Network will be hosting an open chat show discussion with two of TikTok’s most popular TikTok influencers, Eloise Foulgadar and Ehiz Ufuah.