Jidé Maduako is CEO of Yoke Network, which he co-founded with Mustafa Mohamed in 2018. Their mission to help Influencers, earn, create & collaborate. In 2020 Yoke launched the UK’s largest creator house, The Wave House, where a group of influencers live 24/7, creating content for millions of followers.
Jidé was born in 1994 and in 2017 he graduated from Lancaster University with a business degree. Before starting Yoke, he was business development manager at the fast-growing fitness app Sweatcoin. His first career was as a professional footballer for Leicester City.
Jidé is frequently sought after for his opinions on influencer marketing and the rise of TikTok, and has been interviewed by publications including Forbes, the Evening Standard and Business Insider.
