In this session...
No one could plan for COVID, but we certainly can plan for what’s next.
As the world starts to open up again, consumers will be euphoric about getting back to doing what they love. Remember what it was like to go to a pub with colleagues after work? Or a concert or sporting event with friends? There was nothing better.
Join Richard Oppy and Rowan Chidgey at AB InBev as they discuss what’s next on the horizon for CPG brands and how creative, when done right, can be the catalyst in bringing people together.
What You'll Learn from This Session...
- It all starts with consumer centricity - addressing a consumer problem through creative solutions
- Planning for agility – incorporating a startup mentality when it comes to testing and piloting in market
- Using creative to fuel commercial effectiveness – from digital, to brand expansions, to experiential and more
