In this session...
CTV has been gaining huge momentum in the last year; the rise in usage with the onset of COVID-19, widespread consumer adoption, the evolution of viewing habits, all creating a plethora of advertiser opportunities.
But what does this world beyond linear TV look like for advertising? Pairing programmatic and TV advertising revolutionizes the way TV inventory is bought and managed. We discuss the realities of the CTV & programmatic world as it is right now.
What You'll Learn from This Session...
- How the increase in consumer adoption of CTV is being translated back to agencies and brands
- Key buyer trends around CTV in the UK Market. Is programmatic buying taking off?
- Unique CTV opportunities for advertisers (including targeting, addressability, formats and more)
- The future state of CTV
