In this session...
The rise of streaming, and in particular AVOD, has changed the playing field as TV ad inventory is now available from various platforms and channels. Today the most powerful branding medium is more accessible than ever, including to smaller brands. With first party data, precise targeting and measurement, marketers can get more control over their campaign budget. Whether you want to achieve broad reach or target specific demographics, connected TV advertising offers it all.
What You'll Learn from This Session...
- How programmatic buying is changing TV trading.
- The value of having more data to apply to TV planning and execution.
- The role of the agency in multichannel campaign success.
