Tracks Venues

In this session...

We experience a wealth of digital video content daily - we consume more than ever across multiple devices in a fully connected world. How do you successfully capture the passion of driving experienced through digital video? Partnering with the incredibly smart team at NeuroInsight, this session will explore how the brain reacts and encodes the full audio visual experience using Hyundai as a case study.

Join Autovia and NeuroInsight as we explore how marketeers can learn to maximise the effectiveness of video alongside a range of other media touchpoints.

What You'll Learn from This Session...

  1. How the brain reacts to different types of digital video content
  2. How a brand can use video to better target relevant content and maximise effectiveness
  3. How video works effectively with multiple media touchpoints
  4. Creating optimised video content for motoring content

Presented with


Speakers

Holly Jordan Research Director NeuroInsight
Seema Hope Global Customer Insight Director Dennis Group / Autovia
Shazia Ginai CEO NeuroInsight

Event Details

Event Type Session