In this session...
Covid put the big screen back at the center of the living room. Since the pandemic began, television has extended its purpose far beyond its linear broadcast heritage to become a connected device for streaming content from a wide range of places and platforms. The advertising options enabled by the development of extended television around the world provide real opportunities for international advertisers.
What You'll Learn from This Session...
- Video consumption trends have shifted towards CTV
- CTV enlarged the advertising options that turned out to create real opportunities for international advertisers.
- Besides giving advertisers the possibility to tailor adverts to specific audiences depending on their interests, habits and demographics, CTV ensures television’s premium content and brand-safe environment
