“Verizon Media’s new targeting and measurement offerings are like contextual advertising on steroids” (AdWeek 14.04.21). It is estimated that by 2022, 75% of ad opportunities will be without identity, challenging the industry to look at additional cookieless solutions. In this session, Verizon Media will share their innovative, first-to-market approach to audience targeting and Next-Gen Solutions suite that leverages unique Verizon Media data signals and machine learning for ID-less targeting, helping advertisers and publishers with audience creation, buying and measurement as the identity landscape changes.