In this session...
The demise of third-party cookies and MAIDs has turned to be a catalyst of change for the digital advertising ecosystem. Technology companies have built different solutions to enable advertisers to reach and engage with consumers in environments where cookies and MAIDs are not available. ID5 has invited representatives from the buy-side to discuss the approaches available to advertisers to help them evaluate different solutions and build a future-proof identity strategy.
What You'll Learn from This Session...
- What are the approaches currently available to advertisers in preparing for the future of identity?
- How do advertisers go about evaluating which solutions are best for them?
- How can we build a future-proof identity strategy that benefits the entire industry?
