Liz Salway

Digital-first media professional passionate about driving digital transformation to deliver
better marketing consumer communication for brands in the converged media space. Liz
has led teams in performance marketing including being part of the team to take
TradeDoubler from start-up to IPO, supporting premium publishers to maximize their yield
via SSP technology at PubMatic and before Nestlé was responsible for the team who
delivered programmatic advertising consultancy and operations for global brands within
Mindshare. Liz has been consulting with brands for the last 5 years, helping to define the
right strategic approach to their marketing and advertising technologies which maximizes
the value of a brand’s first party data and its application into media. Liz is currently
delivering against a digital transformation journey at Nestlé with the ambition of unifying
audience, data with a strong focus on emerging technologies and opportunities within the
converged media landscape.