In this session...
Digital video has proven itself to be one of the most resilient verticals in the advertising industry over the last 12 months, mostly driven by Connected TV (CTV). Join Isabel Ferreira and Gijsbert Pols from Adjust as they discuss the untapped potential marketers can harness by working creative CTV advertising into your app marketing strategy.
What You'll Learn from This Session...
- Key insights from the connected TV landscape to shape your marketing strategy
- How to combine the targeting and measurement capabilities of digital with TV screen quality
- Why you should consider the untapped potential of dual screening (TV and mobile)
