In this session...
What does great customer engagement look like, and how does it translate into achieving business goals? Learn how a top brand exemplifies the best practices revealed in the 2021 Global Customer Engagement Review. Only 1 in 10 surveyed businesses in EMEA meet the criteria for “Ace” level performance. This session will reveal recommendations that can lead to improved customer engagement, with tangible and attributable ROI.
What You'll Learn from This Session...
- Understand what “customer engagement” really is, and why it is critical to business success—especially now.
- Learn how leading bands put sophisticated customer engagement to work.
- Gain insight into the metrics that connect effective customer engagement to bottom-line business KPIs.
- See how organizational structure can facilitate (or hamper) customer engagement initiatives.
- Take note of what investments are top of mind for decision makers as budgets return to pre-pandemic levels.
