In this session...
As the cookie crumbles marketers are looking at other solutions to ensure they're reaching the right people in the right place. The cookieless future isn't all it seems, and far from a headache it presents an opportunity to reach valuable audiences, while keeping your data integrity.
Join IAS Managing Director for EMEA Nick Morley who sits down with Tina Beuchler, Global Head of Media & Agency Operations at Nestlé, to discuss how the use of contextual targeting ensures you can reach audiences with mindset marketing.
What You'll Learn from This Session...
- Innovative targeting opportunities with contextual targeting
- Real data on what consumers want from advertisers
- Learn what a leading global brand is doing to stay one step ahead