Tina Beuchler

Tina is an an expert consultant in marketing communication and digital transformation with excellent leadership and negotiation skills. Her working knowledge in advertising and media (traditional, digital, cross-channel and innovations) is complemented with a high commitment to effectiveness, customer satisfaction and consumer/shopper understanding. Leading 'Digital Transformation' for Nestlé Germany 2014-2019 broadened her knowledge along the whole value chain and also in change management. Moderating cross functional digital teams in a network organization has deepened her ability to implement changes in the company and to intensify data-based decisions and to adapt (test and learn).

Since 2019 Tina has been leading Global Media Communication at Nestlé HQ and from January 2021 she took on additional responsibilities in the role of Global Media Communications and Partnership Head leading Integrated Media (Digital and Programmatic Media) and the Global Media/Digital Partnerships.