In this session...
We invite you to join us for a game... where we challenge you to identify what lockdown media trends will stick, or twist.
In 2020, IPA’s TouchPoints collected data from GB adults pre and during lockdown. We also now have the first wave of data from TouchPoints 2021, allowing us to compare and contrast 2020 with 2021.
Join compere extraordinaire Simon Frazier, Senior Marketing and Research Manager, IPA, as we navigate the trends that stood out and those that will (or won’t) be with us for the long-term.
What You'll Learn from This Session...
- A look at the key stats surrounding media consumption from the past year
- What YOU think the trends will look like as we leave the pandemic behind
- What TouchPoints data points to being the future of media consumption
