Marketers are experiencing a unique convergence of events in time, with unprecedented pressure to prove ROI in a regulatory landscape that has been transformed by changing consumer preference, where new privacy and ad relevance challenges are emerging. Join Lukas Fassbender, General Manager of DACH at The Trade Desk, as he answers:
• What does the future of identity mean for marketeers?
• How will digital marketing evolve in response to these challenges?
• What should marketers be doing now to prepare?