While Generative AI made headlines in the past years on the creative side with AI-supported asset generation, according to the Marketing leaders, the true potential lies in optimizing processes, workflows and media spendings. We will discuss how the fragmented technology and media landscape holds challenges and opportunities for AI and how marketers can leverage the full potential of new technologies and an AI-powered advertising resource management.
As AI models like ChatGPT transform the creative industry into a more intimacy-driven space, brands can deliver personalised conversations at scale. The talk will explore integrating conversational AI into brands' digital ecosystems, emphasising the importance of a distinctive brand identity and the evolution of product offerings through chat interfaces for creative use cases.
Welcome to a pivotal moment in the creative industry. Despite 82% of brands still relying on traditional labor-based fees, the rise of generative AI (GenAI) is challenging agencies to rethink their value propositions.
With agencies eager to demonstrate their GenAI prowess, the big question arises: Will AI redefine the agency-brand value equation entirely?
When it comes to AI and advertising the fears around "we're all doomed" are often countered with the idea that "it's just a tool". But tools aren't neutral or simple and we need to go beyond this rhetoric. In this session hosts of The Marketer's Guide to the AI Galaxy, Mara Dettmann and Joya Scarlata are joined by two students from London College of Communication who spent a term on a BBH/AWE project to actually use AI on a brief to discuss what worked, what didn't and what we can learn.
Join Outernet London, the UK’s most visited cultural attraction, as they bring together leaders of iconic brands that have executed world class elevated experiences in the district including Global, National Trust & Cathay Pacific.
This insightful session will focus on how they developed impactful branded experiences at scale to deliver reach that goes far beyond the screens in the heart of central London, for global impact.
In the intersection of creativity and accessibility lies the future of inclusive advertising. This panel addresses how agencies, advertisers and media can deliver innovative advertising by implementing accessibility measures. From discussing strategies to enhance expertise in creating accessible content to exploring the audience potential, this session aims to spotlight solutions for more inclusive ads.
This panel will feature past and present Future is Female honourees and leaders who will share their insights into the challenges and opportunities facing women in the industry as we discuss the need for greater representation and inclusion, the importance of mentorship and sponsorship, the evolving nature of the industry in a rapidly changing world and more.
They'll provide insights into their personal journeys, the lessons they've learned along the way and the strategies they've used to...
Join us for an insightful session on the Agency of the Future as we delve into how Meta is helping agencies navigate the world of automation and adapt their business models to drive better performance results for clients. The panel discussion will showcase stories from agencies that have successfully embraced evolutions in this new landscape
In October 2023, the champion of the UK mobile industry, EE, revamped its business. This landmark shift toward a platform business saw the iconic mobile brand expand its offering from just selling traditional telecoms to a business redefining what it means to play a bigger role in the connected lives of UK consumers, from gaming and home security to supporting learning. Join EE's CMO Christian Thrane to explore how he reshaped and redefined EE for the future
In 2005, Tom Mercer took a high risk by starting his own product from nothing. The risk was a new category of food, now known as MOMA Foods. Eighteen years later, Tom sold the national business to an investor and is now looking into other ventures.
Tom encountered many challenges during his journey. He used mental tools to manage the highs and lows. Things don’t always go to plan — in 2010 he was diagnosed with MS (Multiple Sclerosis).
Patrick Melville, a mental health and marketing...
Delve into the dynamic careers of Wes Nelson and Lemar as they unpack the strategies behind their seamless pivot from the small screen to the music scene. Gain valuable tips on cultivating a strong personal brand and leveraging diverse talents for enduring success.
