Retail Media is expected to grow to more than $100 billion, yet all estimates only take into account the impact of e-commerce. In-store media and 85% of buying decisions made in the physical store are largely ignored.
Digital out-of-home is Retail Media with screens and contextual advertising delivered to consumers in-store, near store and on the path to purchase. Hear from experts on the growing and future roles of retail media and DOOH in today's omnichannel mix.
Gaming audiences are more diverse than ever, playing across a variety of platforms, genres and titles in a multitude of ways. As the gaming landscape has evolved, so too have the behaviors and motivations of those who play. By analyzing six distinct audience segments across two broad playing categories – multiplatform game players and mobile game players – Activision Blizzard Media set out to better understand the impact of these multifaceted ways of playing.
Join Comscore's EVP of International, Alejandro Fosk, as he delves into the future of measurement, emphasising the importance of cross-platform strategy. Discover key insights and the unveiling of Social Incremental, Comscore's groundbreaking innovation to our flagship MMX digital measurement suite in Europe.
Media and entertainment companies have experienced rapid change in recent years, driven by the accelerated adoption of new viewing platforms, changing consumer behaviour and evolving business models. In this fireside chat hosted by AWS, learn how Sky has adapted in order to seamlessly deliver and monetise content across multiple platforms, increase viewer engagement and retention and enhance personalised experiences.
In an increasingly competitive plant-based category where purpose and sustainability are becoming mainstream, how do you differentiate, stay authentic and keep up the brand love? Sustainable marketing guru Thomas Kolster interviews Chief Creative Officer John Schoolcraft about Oatly’s journey and how it’s responding creatively and forcefully to an emerging post-purpose market.
The Power Index is The Washington Post’s flagship annual research study, conducted in partnership with Kantar. It analyzes the dynamics of consumer culture, policy leadership, and business decision-making. Respondents in the US and UK were asked to evaluate 29 issues through the lens of importance, relevance, and ability.
In this thought-leadership session, we’ll present three key themes from this year’s Power Index and invite key panelists to dissect the implications of these findings on...
Do people trust political news they see on TikTok more than what they see on BBC?How much political influence do celebrities, social media influencers, and consumer brands have over voters? Is the rise of AI increasing fear of misinformation?
Leading up to the UK election, AdvertisingWeek and Cint partnered to conduct a research study on consumer sentiment surrounding political ads, trust in social media vs traditional media, fear of deepfakes and more.
Join us live to find out the hot...
In this keynote session, Derya Matras explores the potential of AI and the metaverse to revolutionise human capabilities. Discover real-life examples of AI's impact on media, creative development, and messaging, as well as future possibilities with conversational AI and mixed reality devices.
Sian Finnis is the Director of the in-house agency at King, the creators of Candy Crush.
In this fireside with Amy McCulloch - Group MD of the social and content agency eight&four – they discuss how they worked collaboratively to build a customised GenAI tool specifically for King's internal studio.
Today brands have access to more data than ever have before — from the quality of the environment in which an ad is served to the attention an ad is able to capture. How can brands use this data to optimise media strategy and make their advertising investment count?
2024 marks an inflection point for marketing. The good news is that a new wave of AI tools are available to help you take advantage of this moment across your measurement, media, and creative. They all offer marketers fresh opportunities to win new business, and build stronger customer relationships based on trust and mutual value. Our conversation will explore how leading marketers at Vodafone, Odeon, and Cadbury are driving effectiveness, growth, and reach with AI in 2024.
In this interview, we’ll discuss how Publicis has developed a platform to optimise video creatives in real-time through AI and automation, helping clients address the challenges of audience-relevant content and ad fatigue in a digital-first video advertising landscape.
