The Many Ways We Play: A New View of Game Players

Gaming audiences are more diverse than ever, playing across a variety of platforms, genres and titles in a multitude of ways. As the gaming landscape has evolved, so too have the behaviors and motivations of those who play. By analyzing six distinct audience segments across two broad playing categories – multiplatform game players and mobile game players – Activision Blizzard Media set out to better understand the impact of these multifaceted ways of playing.