With more than three billion gamers worldwide, gaming isn’t just the future of sports and entertainment – it’s the now. An industry buzzing with a young, tech-savvy audience that welcomes everyone, irrespective of gender, race, disability, background, or skill. An audience most brands are missing out on.
Connect with fellow brand marketers and The Marketing Society to expand your network. This is your opportunity to meet with other passionate marketing and advertising professionals, exchange insights, tackle common challenges and build invaluable connections.
With the TV commissioning landscape changing, broadcasters are increasingly turning to advertisers to fund original, editorially led content. What content are they looking for in 2024? How does it work ? We sit down with the leaders of ITV, Sky, Channel 4 and Channel 5’s branded entertainment teams to find out.
Entertainment can shape brand equity at scale, on a global level. Our panel looks at distribution strategies and the importance of entertainment-led IP?
Brand funded content on digital platforms is constantly evolving. Pioneering digital publishers and channels created tailored solutions for brands and ushered in powerful new ways for brands to connect with youth audiences. But the market is maturing, and creators now offer huge audiences and sophisticated production offerings for brands. What does the future of brand funded digital content look like?
When can a Brand Funded Entertainment show be classified as a major hit? Are high ratings shares and awards enough, if it doesn't sell enough product at the right cost? Can producer, brands and media owners align on a show's 'Hit KPIs' in a way that maximises creativity and audience satisfaction?
Audio storytelling can captivate audiences, build brand identity and drive results at scale. Our panel explores the stategies for success in this medium from developing original programming to partnering with established shows, producers and talent.
As part of the retail media boom, stores have been cited as the next major media channel. This session will explore why Tesco has decided to invest so significantly in this area, how leading brands like Mondelez are driving results, and consider future opportunities as the in store environment becomes increasingly digitised.
Today, traditional ads are easier than ever to escape, but advertising itself isn’t going away. Nothing has made that more evident than the gold rush we’ve seen toward ad dollars in the retail and streaming worlds in the last couple of years.
The big question is who’s next — we’re hearing the 'Financial Media Network' is next. Will first movers keep their advantage? And is data the only thing that counts now in the world of advertising?
As we enter another incredible summer of sports and entertainment, advertisers are placing significant emphasis on sponsorship. We’ll talk to some big hitters about the importance these events have on their wider media and marketing plans and discuss the impact on their brand and bottom line.
How can greater connectivity unlock value for brands? And what role does the CMO play as the connector of the C-Suite with agencies and customers? As agencies, what can you do to leverage this?
