Mimi Turner (Head of EMEA & LATAM from the B2Bi) will host an exclusive session with WARC, which will feature a preview and the headline findings from groundbreaking new research which is the B2B companion piece to The Right Way to Build Your Brand: https://hbr.org/2024/01/the-right-way-to-build-your-brand
Join us for an insightful fireside chat focusing on the ways in which the gaming industry has mastered immersive storytelling across multiple media touchpoints. We’ll delve into successful collaborations between game franchises and other industries, influencer partnerships, leveraging game IPs, experiential events and how non-gaming brands can leverage these learnings to deliver captivating cross platform campaigns that engage consumers on a deeper level.
Whether you're cracking the capital city or launching in Europe, conquering integrated media buying and planning is crucial. Join us to explore the key to scaling local campaigns for national and global impact. Discover how leading brands are achieving seamless delivery across diverse markets.
WARC's newly released whitepaper (in conjunction with TikTok) on the value of short-form video supercharging the marketing funnel today is emblematic of the new ways in which audiences want to be spoken to in the attention economy today. All attention isn't equal, and longform doesn't necessarily mean longer retention or memory. In such a landscape, how can brands and marketers set themselves up for maximum impact across the full funnel? Join us as we explain how TikTok drives impact across...
How can you supercharge your digital marketing strategy with the help of AI in 2024? In today's evolving digital landscape, AI is changing the way consumers access and interact with digital tools, from providing increasingly personalised user experiences to the integration of new technology in our everyday apps.
In this workshop, developed by marketing experts at Google, you'll explore the impact of AI on digital marketing and how to leverage its potential to reach and engage with...
At LinkedIn, we want to connect more people to opportunities by empowering them to use LinkedIn to tell their unique stories.
Join us at the Scale Up Lounge for an exclusive Rock Your Profile session!
This session will educate you on profile best practices and how to connect to opportunities using LinkedIn.
Join us for an exclusive interview with Adaora Oramah, founder of AMAKA Studio, unveiling the groundbreaking Creator Growth Framework revolutionizing creator marketing. Explore AMAKA Studio's remarkable journey, securing partnerships with industry giants like Nike and YouTube, reshaping the gig economy landscape. Discover core values driving AMAKA Studio's mission to empower creators, uncovering evidence of success through testimonials, and gain insights into actionable strategies for...
What do we consider quality content today and, more importantly, how do we create advertising strategies to support and benefit a cleaner ecosystem in the future?
In this session, Index Exchange CEO Andrew Casale will share his raw and unvarnished take on MFA, explaining why efficiency, sustainability and transparency should be core values of every media platform.
Join Lucy Marchington, Financial Times’ Commercial Performance & Technology Director, as she covers the necessity & power of bespoke marketing strategies.
Discover why traditional, broad campaign approaches fall short and how FT’s tailored solutions—like brand safety and optimisation strategies—enhance campaign performance.
Covering the industry-wide impact of third-party cookie removal, we discuss why the importance of clear partnerships & dedicated tactics are essential in today’s...
Welcome to the Always-On Creator Revolution. Hosted by tech-powered influencer agency Kyra, our Co-Founder and CEO, Devran Amaratunga Karaca, sits down alongside an esteemed panel of brand leaders to get down to business. We’re unpacking why fleeting creator marketing efforts fall short and why today's brands must embrace an always-on strategy. Not sure how to adopt one? We’ll discuss tips on how to rethink your approach, so your brand can create in real-time, just as swiftly as the pace of...
Even in today’s fast-paced digital advertising world, creativity remains the main driver of campaign success. Still, the full creative potential often remains untapped due to an overload of tedious production tasks that burden teams. Learn how embracing automation and AI solutions can help marketing teams focus on creativity and strategic thinking instead of manual execution.
