Few brands manage to stay meaningful and relevant in the purpose space. Corona is one of those brands. Purpose guru Thomas Kolster, Goodvertising, interviews Clarissa Pantoja, the Global Vice President for Marketing at Corona about the brand’s journey and how Corona has stayed on the purpose throne for more than a decade. AB InBev’s recently announced sponsorship of the Olympics with its no-alcohol brand Corona Cero will mark a new era for Corona reaching hearts and minds.
When asked what the word “museum” meant to them, 40% of children replied “boring”. Yet, sparking creativity in children is key to their emotional, cultural and intellectual development. In 2023, Young V&A re-opened its doors to a new active space invented for children to imagine, play and design. It aims to be the most “joyful museum in the world.”
Hear from the V&A about how audience research and a community engagement program of over 22,000 people were combined to create a new museum...
Named as Forbes Under 30 and The Dots 100 women changing the creative industry, Stef is a trailblazer and changemaker using storytelling as a force for good. After 7 years working in advertising, she set out to create a challenger brand to disrupt the careers industry and show people the importance of self-advocacy.
In 2018, Stef started F*ck Being Humble, a global movement and business helping people to overcome the fear of self-promotion and be unapologetically proud of their...
You want to optimise your advertising campaigns to more effectively impact the perception and opinions of your brand.
Standard measurement solutions can only go so far. You need enough trustworthy data in actionable formats to confidently make campaign optimisations.
Join media measurement expert Laura Manning for a discussion on how global scope and scale allow you to see the granular, real-time insights you crave across all platforms, even CTV and podcasts, helping you create winning...
Formidable music star Jess Glynne talks passion, creativity and careers with the groundbreaking Lioness Alex Scott. Jess is one of the most successful artists of her generations with the most Number 1 singles of any British artist in the UK, with 1.2 billion streams, over 3 million followers across socials, 2 x platinum UK albums, 7 Number 1 singles and 11 platinum UK singles.
Jess and Alex will focus on the need for a strong creative vision, focus, passion and determination in the...
74% of brand owners, at a recent WFA event, agreed with the motion that marketing today is incompatible with a sustainable future. That’s why WFA and Kantar undertook the world’s largest study focused on sustainable marketing.
With insights from client-side marketers from 46 countries, the goal was to identify how brand owners, and the marketing industry, can put their superpowers to work to become part of a sustainable future.
Join us to understand more about global brand owners pain...
Perspective is everything. To understand a problem, we need to see it through the eyes of those that live it.
Young people find it hard to have their voices heard beyond their local context but the democratisation and power of imagery give them a powerful platform to make the unseen, seen and, importantly, heard.
Ask the mainstream Gen AI platforms for an image of a “professional person,” and fewer than 20% of the results are women, and broader representation is less than ideal. The panel will discuss gender and other biases in generative AI, how to combat them, and what brands, agencies and platforms can do to make representation in Gen AI a reality.
Internet culture — and industry — in Europe is experiencing a renaissance. The scene is invigorated with new ideas, values and talent that have emerged, focused on building digital spaces and working with more intention. The digital landscape is bursting with creativity, innovation and a desire for human-centred innovation — and the rest of the globe is taking notice.
An inspirational session about the football club born out of the ashes of the Grenfell tragedy with practical tips on how brands can meaningfully and powerfully impact local communities.
Brothers & Sisters started life in the shadow of Grenfell Tower in 2005, so in 2017 when tragedy struck and a fire killed 72, injured 70 and rendered hundreds homeless, agency founder & ECD Andy Fowler felt compelled to help.
When community support worker Rupert Taylor founded Grenfell Athletic FC, a...